The next decade won't belong to the giants.
It belongs to the lean.
We exist to give small operators the systems, the strategy, and the AI to run cleaner businesses than the companies twenty times their size.
The case for small.
Lean beats large.
The next decade of business will not belong to the giants. It belongs to small operators who run cleaner systems and make sharper decisions, faster.
Friction is the real tax.
It is not the work that breaks founders. It is the drag, the inbox, the busywork, the second-guessing, the things that should never have reached you.
AI is the amplifier, not the driver.
We do not deploy AI for theatre. We use it to compound your judgement and return your time to the work only you can do.
Not your typical AI agency.
We are not here to sell you AI for AI's sake. We are here to solve real business problems with practical, ROI-focused systems.
Transparent pricing
Flat fee, quoted upfront. Backed by our 30-day hours-saved guarantee.
Hidden costs, scope creep, retainers starting at $10k+/month.
Business-first approach
We lead with outcomes and ROI. AI is the tool, not the goal.
Technology-first. Pushing the latest model regardless of business fit.
Founder-led delivery
Every call with Sheila, MIT-trained, MBA. Real strategy, every engagement.
Junior consultants and offshore teams. Founders gone after the sale.
One foundation
Built on Claude. One model, done deep, supported a year later.
Twelve tools stitched together. Nobody can maintain it after handoff.
30-day hours-saved guarantee
If after 30 days you can't point to meaningful hours saved each week, we work for free until you can, or refund 50%.
Pay upfront, hope for the best. No refunds, no guarantees.
Built for small operators
Designed for founders running $500K to $10M businesses.
Enterprise-focused. Solutions built for Fortune 500 budgets.
Our commitments to you.
No long-term contracts or retainers.
30-day hours-saved guarantee, we work free or refund 50%.
Plain English, no jargon, no theatre.
Real business experience, not AI hype.
12-month roadmap tailored to your business.
Direct access to the founder, always.
The person you meet is the person who delivers.
When you work with Fix The Friction, you work directly with Sheila. An MIT-trained AI strategist with an MBA and decades inside growing businesses. Not a sales team. Not junior consultants.
Trained in cutting-edge AI
Deep business strategy
Years advising small operators
Global Service, Local Timing
From Los Angeles to Johannesburg, we've got you covered.
Available Hours in Your Timezone
New York (EST)
Ready to schedule a consultation?
Pick a time that works best for you.
Experience the difference.
Twenty minutes. No pressure, no sales pitch. An honest conversation about whether we are the right fit.
Apply for a spotBuilt on Claude · Delivered in 7 days
Sheila Randall
Founder, AI Solutions Specialist
This is how it continues
Arrange a consultation
A founder-led, business-first AI consultancy built on Claude. We design Chief of Staff systems for small operators who want their time back.
Apply for a spot