Build a business that doesn't depend on you for everything.
Most founders aren't limited by effort. They're limited by how much of the business still depends on them.
We help service-based businesses capture knowledge, reduce operational dependency, and implement practical AI systems that create leverage, scalability, and freedom.
"Within a week, Claude was drafting our client emails, proposals, and weekly reports in our exact voice. I got my Friday afternoons back. It paid for itself in the first month."
The Founder Dependency Trap
Most founders think they have a time problem. They actually have a dependency problem.
Your team still comes to you for answers.
Important knowledge lives in your head, not in your business.
You make too many decisions, even the small ones.
Processes break the moment you're unavailable.
AI tools keep getting added, but the business still depends on you.
Growth stalls because you're the bottleneck.
That's the friction.
What Founder Freedom Looks Like
This is what we're actually building toward.
Knowledge captured and accessible to anyone who needs it.
Repeatable systems instead of one-off heroics.
Reduced operational dependency on you.
AI-enabled workflows that do the first 80%.
Faster onboarding for new team members and clients.
More delegation, less rework.
More strategic time, less reactive time.
A business that scales beyond the founder.
"I tried it. It gave me something generic, so I rewrote it myself."
I hear this every week. And it makes sense, because Claude doesn't know your voice, your clients, or your standards. It knows what you told it in that one session. Which was nothing.
Founders who get real results aren't better at prompting. They set Claude up once, properly, with context it can actually use. After that, the first draft is usually the final draft.
That's the difference between a tool you tolerate and a system you trust.
is what I've spent the last six years learning to do fast, and right.
Sheila Randall
Founder & Chief AI Strategist, FixTheFriction.ai
I've spent 25 years watching smart people get buried in their own operations. The problem was never effort. It was always systems.
I started building automations in 2019, before most people knew what a workflow tool was. Since then I've worked across wellness clinics, creative consultancies, PE-backed companies, and solo operators doing everything themselves. The pattern is always the same: the right setup changes everything. The wrong one, or no setup at all, just adds another tab nobody opens.
I'm MIT-trained in AI strategy, hold an MBA, and I'm Claude Code Certified. But the credential that actually matters is this: I've helped founders in four countries stop being the bottleneck in their own business, and none of them had to become technical to do it.
I'm based in Dubai. I work with founders who are done tolerating tools that don't work for them.
"When small businesses win, communities thrive. My job is to clear the friction so they can run lighter, faster, stronger."
How We Create Leverage
Four moves, in order. Knowledge, then systems, then AI, then freedom.
- 01
Capture founder knowledge
We pull what lives in your head, your decisions, your standards, your client context, and turn it into something the business can actually use without you in the room.
- 02
Build repeatable systems
Prompts, playbooks, and operating routines for the work you do every week. The same output, the same way, every time, without you re-explaining it.
- 03
Implement practical AI workflows
Configured AI assistants, usually Claude, trained on your voice and your work. They handle first drafts, research, and recurring writing so you don't.
- 04
Reduce dependency
Decisions get delegated. Knowledge gets shared. Processes survive you being unavailable. The business stops needing you for everything.
What we build inside the Founder Freedom Accelerator
Knowledge systems, AI-enabled workflows, operating playbooks, and a Claude-powered assistant trained on your business.
Before we build
- 01
Kick-off strategy call (60 min)
We map the 3 biggest time drains in your workflow and decide where Claude and Claude Cowork go to work first. You leave this call knowing exactly what gets built and why.
The build
Days 1 to 7- 02
Custom Claude Cowork workspace setup
Cowork is Anthropic's project workspace inside Claude where your projects, files, personas, and scheduled tasks live together. I design and write your entire workspace structure, configured for your specific work, not a generic template.
- 03
Scheduled tasks and file automation in Cowork
The recurring drafts and document prep that currently require you to start them. Set up once, they run without you.
- 04
5 to 10 custom prompt templates
Written for your exact recurring outputs, emails, proposals, reports, SOPs, with placeholders so you can adapt each one in seconds.
- 05
3 to 5 saved playbooks ("Claude Skills") for your most repeated workflows
A Skill is a saved, named process Claude follows the same way every time. "Draft a client proposal." "Summarise a discovery call." You trigger it by name instead of re-explaining what you want. I build 3 to 5 of them around your actual recurring work.
The prompts give you the inputs. The Skills give you the process. Together they mean Claude knows what to do and how to do it your way.
The activation session
Day 6- 06
Live installation session (90 min)
This is where your system goes live. On a shared Zoom, I walk you through installing everything we built directly into your own Claude account. You hold the keys, I direct the build. By the end of the call, your workspace is live, your Skills are saved, and you've touched every part of the setup yourself. No handover document to decipher later. No wondering where anything lives. You don't need to give anyone your login. Everything installs inside your own account, with you in control the whole time.
So you actually use it
- 07
Recorded walkthrough video (30 to 45 min)
Recorded after your activation session, showing everything that's now live in your account. Replayable, shareable with your team.
- 08
A "Claude Handbook" PDF (2 to 4 pages)
Quick-reference guide: what Claude can do for you, how to phrase requests, and what to avoid. No tech jargon. Yours to keep.
- 09
One live follow-up call (30 min)
Scheduled 7 to 10 days after activation to fix anything that isn't landing and answer real-use questions. This is where the system gets tuned, not just delivered.
- 10
30-day async support via voice note or Loom
You hit a wall, you record a quick message. I respond within 48 hours. Keeps you moving without becoming an ongoing retainer.
By the end of the week, Claude knows your voice, your clients, and your recurring work. You open it on Monday and it's already ready to go.
For example
A consultant who spent 90 minutes writing a proposal every week now triggers a Skill, reviews the draft in 10 minutes, and sends it.
What 10 hours a week back
is actually worth.
Founder freedom isn't abstract. It's hours, on your calendar, at your billable rate.
Launch pricing ($1,497) is for the first 10 clients of this cohort. After that, prices return to standard.
Founder Freedom Accelerator™
Three ways in. Launch pricing for the first cohort.
Currently working with founders across the UK, North America, and the UAE.
I take on one new client per week to protect delivery quality. Launch pricing for the first 10 clients of this cohort.
Kick-off call, 5 prompt templates, basic Cowork workspace with scheduled tasks and file automation, recorded walkthrough, and the Claude Handbook. Best for solopreneurs who need one core workflow unlocked fast.
Apply for a spotEverything in Starter, plus full Cowork workspace setup with scheduled tasks and file automation, 10 prompt templates, live follow-up call, and 30-day async support.
Apply for a spotIncludes team-level project structure, shared prompts, scheduled tasks and file automation in Cowork, and a 60-min team training call so everyone uses it, not just the founder.
Apply for a spotAll tiers require a Claude Pro subscription ($20/month, includes Cowork). Team build requires Claude Pro or Team per seat.
"I capture what's in your head, turn it into systems, and put practical AI behind it, so the business stops depending on you for everything."
If after 30 days you can't clearly point to meaningful hours saved each week, I keep working with you for free until you can, or you get 50% of your money back. The risk is on me, not you.
Questions worth asking before you commit.
Once the Accelerator is running, the next layer is automation.
Most founders graduate into one of these after the Founder Freedom Accelerator. No pressure, it's there when you're ready.
AI Chief of Staff Build
Already using Claude and ready to connect it to your email, CRM, and admin tools? I build the integrations using Make or Zapier connected to Claude's API, so the recurring admin gets handled for you instead of by you.
Available by application to existing clients. I stay in your business as new tools, hires, and workflows show up.
Sheila Randall
Founder, AI Solutions Specialist
This is how it continues
Arrange a consultation
A hands-on program that captures founder knowledge, builds repeatable systems, and installs practical AI workflows, so service-based businesses stop depending on the founder for everything.
Apply for a spot